The Idea Behind the Emporia GC3 Performance.
Steve and Anne Hed started HED Cycling Products with a simple goal: to create opportunities for every cyclist. It was never about having the flashiest, most most expensive wheels. It was never about riding what everyone else is riding. It was – and is – about delivering a world-class cycling experience to every cyclist.
That’s the principle behind every Performance wheel from HED Cycling.
Now, HED is excited to introduce the newest addition to the Performance wheel line: the Emporia GC3 Performance. Inspired by the design of the gravel-decimating Emporia GC3 Pro and crafted by hand in Minnesota, the Emporia GC3 Performance is built for speed and reliability, providing cyclists with a premium ride quality that rises to the challenge of even the most demanding terrain.
Like the Emporia GC3 Pro, the Emporia GC3 Performance features a 30mm deep carbon rim profile, coupled with HED’s now-signature 26mm internal gravel rim width. This produces a ‘sweet spot’ design: a wheel that is uniquely suited to a wide range of tire options, from 35mm to 55mm wide, and one that doesn’t sacrifice on aerodynamics or agility.
Additionally, the Emporia GC3 Performance features a hookless rim design, increasing the strength of the rim and improving impact resistance. So whether you decide to mix-it-up and roll some single track or if the unexpected happens, you can be confident that your rims will be up to the challenge.
Our team also understood that when you ride gravel, the unexpected is bound to happen. That’s why we took a hard look at the rim and tire bed, optimizing the surface for more seamless tubeless set up, creating a firm, reliable hold for tire beads.
As with all HED wheels, the Emporia GC3 Performance comes with a 5-Year Limited Warranty. In the rare case that something happens to your wheels, we’ve got your back.
Training. Adventure. Racing. Do it all with the Emporia GC3 Performance.